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ComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement

In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign Ratings, will launch in September in beta with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner and Viacom. "Providing unduplicated measurement is something...

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