Election Night 2024: Here Are the Times the News Networks Called the...
The news networks have made their call: Donald Trump is once again the President-elect of the United States. The former president's return to the White House did not follow the drama-filled route of...
View ArticleCumulus Coffee’s Mesh Gelman on the Next Phase of Cold Brew
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Gelman shares his...
View ArticleAs NFL Fandom Evolves, It’s Turning to AI to Keep Up
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she...
View ArticleBBH USA Expands Creative Leadership with Four ECD Appointments
BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA's portfolio of clients, with Franco focusing on the...
View ArticleFallon Appoints Creative Leader Nikki Baker as CEO
Publicis Groupe agency Fallon has appointed Nikki Baker as its new chief executive officer. Baker, who joined the agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since...
View ArticleFive Takeaways From Calm’s Election Night Ad
An election-pegged commercial from Calm that didn't have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump's win of the White House. Both within...
View ArticleFormer WLOX Anchor Dave Elliott Picked Up By WXXV in Gulfport
Fired WLOX anchor Dave Elliott has been hired by Gulfport, Mississippi NBC and Fox affiliate WXXV. He'll make his debut on the 5 and 6 p.m. NBC newscast on Monday, November 25, 2024. The station said...
View ArticleHouse Burns Down Behind KTLA Reporter During Live Report
KTLA reporter Sara Welch was reporting on the Mountain Fire in Ventura County on Wednesday afternoon when homes were destroyed by the wind-driven flames during her live report. The fire started in the...
View ArticleOvernight Cable News Ratings for Nov. 1-4: Viewership Increases Ahead of...
Friday, Nov. 1 CNN finished ahead of MSNBC in the Adults 25-54 demo, with The Source with Kaitlan Collins registering as the network's most-watched program of the evening in both total viewers and the...
View ArticleTrump Could Be a ‘Real Positive’ for Industry Consolidation, Says WBD CEO
The numbers $9.6 billion -- WBD's reported revenue for Q3, a 3% decrease compared to the prior-year quarter. $135 million -- WBD's net income for Q3 due to the $1.6 billion pre-tax cost, which the...
View ArticleTrump’s Victory Signals Significant Shifts In Media Persuasion
Democrats spent $460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost...
View ArticleJoe Biden Delivers 1st Post-Election Speech: ‘A Defeat Does Not Mean We Are...
Wednesday afternoon saw Vice President Kamala Harris delivering her concession speech to end the 2024 presidential cycle. President Joe Biden offered a short postscript on Thursday morning, addressing...
View ArticleA Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during...
View ArticleAbigail Degler to Join WMAR in Baltimore as Meteorologist
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to...
View ArticleDealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be "positive" for the industry. With President-elect Donald Trump heading back to the White House,...
View ArticleMcCann Worldgroup Taps Jordan Doucette as CCO of Canada
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including...
View ArticleHow Doe-Anderson Brought Multicultural Marketing Into the College Classroom
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black,...
View ArticleThe Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2...
View ArticleAgencies Brace For Cultural Upheaval Under Second Trump Presidency
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many...
View ArticleParamount Sees Streaming Success, TV Declines in Third Quarter
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion --...
View Article