TurboTax Goes After Gen Z As It Gears Up for Its 12th Super Bowl
By design, filing taxes is painful. So much so that 56% of Americans dread doing it and 26% say they hate it, per Pew Research. TurboTax has built its business around this collective grumble, making it...
View ArticleMore Marketers Disapprove of Omnicom Acquiring IPG Than Approve
If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not...
View Article20 Media Executives Offer Their Predictions for 2025
The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry....
View ArticleHere’s How to Watch New Year’s Eve Programming on the News Networks
New Year's Eve festivities are typically the climax of the holiday season, and after an eventful 2024, the major news networks have big plans for ushering in 2025. Here's your guide to all the New...
View Article7 Top Creator Partnerships of 2024 That Made a Splash
This article was originally published Dec. 17 In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum...
View ArticleFormer News12 Anchor Claims Company Gaslit and Bullied Her After Pay Raise...
Former News 12 anchor Annalisa Klebers has filed a claim with the American Arbitration Association saying the company retaliated against her after she asked for a raise. In the complaint, Klebers, who...
View ArticleRosie Nguyen Leaves KTRK in Houston After Three Years
Rosie Nguyen has said goodbye to Houston ABC owned station KTRK. "Dear H-Town, Thursday will be my last day with ABC13," she wrote on social media. "After taking a lot of time for self-reflection and...
View ArticleGray Renews ABC Affiliations at Local Stations
Gray Television, Inc. has entered into agreements with The Walt Disney Company to extend and renew the network affiliations for all of Gray's ABC affiliated television stations across 25 markets...
View ArticleHow the News Networks Covered Jimmy Carter’s Passing
The United States is mourning former President Jimmy Carter, who died Sunday at the age of 100. According to the Carter Center, the 39th president passed away at his home in Plains, Ga., while...
View ArticleNews Insiders Share Their Resolutions and Reasons for Optimism in 2025:...
Considering the many, many industry shake-ups that defined the year, it's easy--perhaps too easy--to feel pessimistic about the future of TV news. That's why TVNewser decided to dedicate the last day...
View Article2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
This article was originally published Dec. 10 Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter,...
View ArticleNews12 Responds to Anchor’s Accusations of Bullying
News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable...
View ArticleHow the Biggest Streaming Services Stack Up Heading Into 2025
This article was originally published Dec. 12 ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake...
View ArticleGreat Minds Think Unalike: Advertising Week’s 20-Year Evolution
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to...
View ArticleAudrey Castoreno Returns to Mornings at KENS in San Antonio
San Antonio CBS affiliate KENS has announced that anchor Audrey Castoreno will return to the station's morning newscast on Monday. Before anchoring the noon and 4 p.m., she used to anchor the station's...
View ArticleToledo Station Announces New Anchor Lineup
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate's...
View ArticleBridging Offline and Online Retail With Kraft Heinz and Newell Brands
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work...
View ArticleDHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and...
View ArticleHow the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1,...
View ArticleComscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media...
View Article