Netflix Reveals First Ad Tier Price Hike
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's...
View ArticleNielsen’s Big Data + Panel TV Measurement Gets MRC Accreditation Ahead of...
Nielsen's big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen's big data + panel national TV measurement. This marks the...
View ArticleMarketers Will Need to Double Down Against Divisiveness
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not...
View ArticleDeutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View Article5 Marketing Lessons Bethenny Frankel Learned the Hard Way (So You Don’t Have To)
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In...
View ArticleTop Creator MrBeast Joins Group Submitting a Bid for TikTok
The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping...
View ArticleDonald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and 2017
The numbers are in and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million...
View ArticleExplainer: What To Know About CNN’s Defamation Case and Verdict
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January...
View ArticleAnthropologie’s Secret to Retail Success With CMO Elizabeth Preis
Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with...
View ArticleKansas City ABC Station Adds Sixth Meteorologist to Weather Team
Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9...
View ArticleWeek of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its...
View ArticleChris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses,...
View ArticleHow Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial...
View ArticleRevolving Door Roundup: CNN and CBS News Swap Talent
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international...
View ArticleTikTok Ad Performance Dips Following 14-Hour Shut Down
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and...
View ArticleCNN Revamps Weekday Programming Schedule Amidst Layoffs
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news...
View ArticleWhyHunger is the Non-Profit Partner of Cannes Young Lions
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025....
View ArticleMeta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice...
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