Do Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from...
View ArticleCitigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it...
View ArticleTicker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen...
View ArticleWednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN,...
View ArticleA$AP Rocky is Ray-Ban’s First Creative Director
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and...
View ArticleX Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's...
View ArticleMLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to...
View ArticleThursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on...
View ArticleMeta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German...
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23,...
View ArticleThe Future of Food Media and Content Commerce With Food52 CEO Erika Ayers Badan
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for transforming food...
View ArticleBeyoncé Takes Her Cue in Levi’s ‘Pool Hall’ Remake
If you ever wondered if Beyonce is any good at pool, then look no further. Today, Levi's released its second ad starring the singer, called "Chapter 2: Pool Hall." Set to her Cowboy Carter hit "Levii's...
View ArticleLester Holt to Step Down From NBC Nightly News
Lester Holt announced Monday that he will be stepping down from anchoring the NBC Nightly News. He is set to depart the anchor's chair at the beginning of the summer. "After 10 years, 17 if you include...
View ArticleJoy Reid’s MSNBC Show Canceled in Programming Overhaul
MSNBC has announced major programming moves affecting its weekday and weekend schedules starting in April. The biggest casualty from these changes is The ReidOut's Joy Reid, who saw her 7 p.m. ET show...
View ArticleScot Chastain Named GM of WISC in Madison
Scot Chastain has been named vice president and general manager of WISC in Madison, Wisconsin. "Scot Chastain's depth of broadcasting and media leadership really stands out," said Brian Burns, evp and...
View ArticleUlta Beauty Promotes Longtime Exec Kelly Mahoney to CMO
Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving...
View ArticleJoy Reid Says She’s ‘Feeling Guilt’ About Cancellation of MSNBC Show
In her first public comments since departing MSNBC, Joy Reid confesses to experiencing a whole range of emotions about the end of her show, The ReidOut. "I've been through every emotion over the past...
View ArticleWABC Airs Last Broadcast from Upper West Side Studios Over the Weekend
WABC has moved into its new studios located in Hudson Yards in New York City after living out of the studios at 7 Lincoln Square on West 66th since June 1979. On Saturday, the morning weekend crew,...
View ArticlePerplexity’s Next Bet? An AI-Driven Browser Called Comet
Perplexity is moving beyond AI search and into the crowded web browser market. The $9 billion startup teased its new browser, Comet, on X, calling it an "agentic search" experience. It launched a...
View ArticleDuolingo’s Duo the Owl Returns From the Dead
You can't keep a good owl down: Duolingo's owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's...
View ArticleUnder Pressure From Lawmakers, DoubleVerify Will Offer URL-Level Reporting
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands'...
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