This Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
View ArticleNielsen Social Content Ratings, Week of April 23: The NFL Draft Was the Top Pick
The first round of the 2018 National Football League Draft--broadcast by ESPN, ESPN Deportes, Fox and NFL Network--was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23....
View ArticleThis New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleIn-App Purchases Are Coming to Facebook Instant Games for Android, Web
In-application purchases are coming to Facebook's Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in...
View ArticleSnap Inc. Reports Weaker Than Expected Q1 Earnings
Snap Inc. shares plunged on Tuesday in after-hours trading, following the company's weak first-quarter earnings and warnings that growth likely won't be much better in the near term. According to the...
View ArticleDay 1 of Facebook’s F8: A Dating Feature, Sharing From Apps to Stories and More
Highlights from the first day of Facebook's F8 annual developer conference in San Jose, Calif., Tuesday include adding a touch of Tinder to the social network's flagship mobile applications and a new...
View ArticleWorkplace by Facebook Added Several New Integrations
Facebook announced a host of integrations for its Workplace by Facebook offering for businesses at its F8 annual developer conference in San Jose, Calif., this week. The social network's answer to...
View ArticleRefinery29 Expands 29Rooms Events To San Francisco, Chicago
There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921,...
View ArticleDiageo Moves 2 Key Executives to U.S.-Based Posts
Diageo, the world's largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed...
View ArticleFans Will Soon Be Able to Watch SportsCenter Each Morning Via the ESPN App
The big news coming out of ESPN's first Digital Content NewFront presentation today in New York is that the network's signature, flagship program SportsCenter is coming to the ESPN app each morning....
View ArticleMercedes-Benz Places Its Global Media Business in Review
Less than three months after naming Publicis Groupe as Mercedes-Benz's new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the...
View ArticleHarmon Brothers Turn Carpet Drama Into Soap Opera in Ad for Zerorez Cleaning...
Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera....
View ArticleRevlon Launches Global Media Review Less Than a Year After Consolidating With...
Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months...
View ArticleInside the Cobra Kai Viral Stunt That Created a Bully’s Worst Nightmare
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no...
View ArticleFacebook Is Helping Website Owners Sniff Out Phishing Scams
Facebook is giving legitimate website owners a way to fish out phishing scams. The social network announced at its F8 annual developer conference in San Jose, Calif., Wednesday that it is extending the...
View ArticleLinkedIn Is 15 Years Old Today
LinkedIn is celebrating its 15th birthday Thursday, and it shared data on how industries and job titles have evolved since its debut. Co-founder and vice president of product strategy Allen Blue said...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
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