Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for...
Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still...
View ArticleQ&A: What This CEO of a Cannabis Retail Platform Wants Marketers to Know...
It's not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system...
View ArticleCheech Reveals Rigorous Testing Methods for His New Pot Brand
Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go...
View ArticlePolls Can Now Be Included in Facebook Messenger Stories
The poll stickers Facebook added to Instagram last October have proven to be popular enough for the feature to be extended to Messenger Stories. The social network announced Tuesday that users of the...
View ArticleHP Demonstrates How Diversity Is Good for Business With Cannes Initiative
Over the past year and half, HP has been open about its commitment to diversifying its own workforce, as well as the workforces of agency and production house partners. Now, HP is sharing firsthand...
View ArticleRoseanne’s Stunning Cancellation Will Deal a Blow to ABC’s Upfront Efforts
It was a good day when Roseanne Barr woke up on Tuesday morning. The writers room for the next season of her hit revival was starting up, and episodes of Roseanne--both the current and original...
View Article‘Know Your Girls’ Campaign Spotlights Breast Cancer’s Tragic Toll on Black Women
Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer...
View ArticleIs Your Messaging App Spying on Your Personal Chats?
The handling of consumer data has become a controversial topic in recent weeks. For many internet giants, consumer data is their core asset, except that rather than having to pay for it outright, it is...
View ArticleFearless Girl Adds Grand Effie to Her Trophy Shelf
Chalk up one more for the Fearless Girl. McCann New York's campaign for State Street Global Advisors brought home The Grand Effie at the 2018 North American Effie Awards Gala last night. The award was...
View ArticleLurpak, the Master of Food Ads, Is Back With a Gloriously Smooth Feast for...
While Danish butter brand Lurpak seems to focus its ads at kitchen casuals, hoping to get them more hands-on with their food, the spots also are always a hit with culinary connoisseurs who think of...
View ArticleHow Aligning With Honesty and Openness Can Preserve Brand Reputations
It's difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we're all familiar with the concept of fake news...
View ArticleKraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
In heartwarming news, Kraft Peanut Butter launched a fundraising campaign for The Hospital for Sick Children (SickKids) in Canada on Wednesday--and it went viral almost instantly. As part of the...
View ArticleSheryl Sandberg: Facebook Adopted a Diverse Slate Approach to Its Board of...
Facebook chief operating officer Sheryl Sandberg said during the company's annual meeting Thursday that a diverse slate approach is being applied to populating its board of directors. In response to a...
View Article3 Predictions for Adobe’s Acquisition of Magento
If you don't already know that digital experience giant Adobe has acquired ecommerce specialist Magento for $1.68 billion, it might be time to stop enjoying that fresh air and get back on Twitter....
View ArticleVideo: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read...
Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce--almost literally. The two companies partnered to bring to life the "Poop-Up" shop, a pop-up in New York,...
View ArticleGoogle’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and...
As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin...
View ArticleFacebook Is Pulling the Plug on Its Trending Feature
Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the move, head of news products Alex Hardiman revealed that Trending...
View ArticleFacebook, Messenger and Instagram Released Features for LGBTQ Pride Month
Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching for...
View ArticleInfographic: What Happens on the Internet in a Single Minute
Cloud-based operating system Domo released its sixth annual Data Never Sleeps report Tuesday, detailing the data generated on the internet during every single minute. Domo shared the infographics...
View ArticleIn First TV Spot in 20 Years, Greyhound Tells Riders ‘You Don’t Have to Go...
Whether it's in Jacksonville, Fla., or Raleigh, N.C., a new ad campaign by Greyhound wants customers to know adventure is only a short trip away. In its first television appearance in 20 years,...
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