30-Year DDB Chicago Veteran Leaves for Epsilon
Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald's account, is leaving the agency to lead a team in Chicago for data-driven...
View ArticleFacebook Messenger: Here’s How to Temporarily Turn Off Notifications
Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the...
View ArticleThe New Call of Duty Ad Shows You How to Take Gaming Way, Way Too Far
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take...
View ArticleWhich Moments, Artists Kept Facebook, Twitter Humming During the 60th Annual...
The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the...
View ArticleHow Amazon Go Will Drive Brands to Develop New Ways to Target Customers
Although it's only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry...
View ArticleThe 2018 Grammys Saw a Double-Digit Ratings Decline
Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys...
View ArticleSnap Launches Bitmoji Deluxe With Hundreds of New Emoji Customization Options
Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin...
View Article5 Trends That Will Propel Brands Forward in 2018 and Beyond
Looking back on it now, it's clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos,...
View ArticleNetEase, Mattel Launched Uno on Facebook Messenger
NetEase and Mattel launched Uno on Facebook Messenger, allowing users to play the classic card game with friends and strangers around the world. Uno features three different gameplay modes. Quick Play...
View ArticlePeyton Manning Returns to the Super Bowl as Universal Parks &...
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...
View ArticleVice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...
View ArticleJohn Krasinski Tries to Save the World In Amazon Prime Video’s First Super...
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...
View ArticleWhy Data Needs Humans as Much as Humans Need Data
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is...
View ArticleNielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate
With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings...
View ArticleDroga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...
View ArticleHow the Budweiser Clydesdales Will Make an Appearance During the Super Bowl
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the "Clydesdale Cam,"...
View ArticleInfographic: Patriots Fans Love Five Guys Burgers While Eagles Fans Like...
In 2016, Americans ate about 14 billion hamburgers, 1.3 billion wings and guzzled 51.7 million cans of beer, according to the National Restaurant Association. This year's 1.35 billion wings is the...
View ArticleFox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years
CBS and NBC's run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL's Thursday night package for the next five years. Under the deal, which was announced...
View ArticleSprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last...
View ArticleThe Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our "Best Ads Ever" video series and ask about their favorite Super Bowl spot, we often--not surprisingly--hear "1984." But a close second, eclipsing...
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