Havas Germany Made Trees ‘Scream’ to Fend Off Illegal Loggers
Some of the last European primeval forests in Romania are being illegally depleted every day, and Havas Germany has had enough. The agency has launched an initiative to raise awareness not only that...
View ArticleFacebook Launched a Pre-Emptive Strike Prior to Brazil’s General Election
General elections are coming up in Brazil in October, and Facebook detailed some steps it is taking to ensure that the social network is not used to compromise those votes. Head of cybersecurity policy...
View ArticleViacom Purchases AwesomenessTV in Bid to Expand Portfolio
Viacom has just purchased multichannel network AwesomenessTV, which reaches a purported 158 million subscribers and boasts 300 million monthly views, in another recent move to expand its portfolio. The...
View ArticleLinkedIn Added a Voice Messaging Feature
LinkedIn users who prefer saying it over typing it can now do so with voice messaging on the professional network. The feature is currently rolling out on LinkedIn's iOS and Android applications, with...
View ArticleHow YouTube Red Successfully Rebranded After Years of Sounding Like a Porn Site
Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform's name has been the subject of a slew of jokes making light of its similarity to porn sites like...
View ArticleFacebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
View ArticleDomino’s Is Bringing Its Pizzas Into Augmented Reality With a National...
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat...
View ArticleTwitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game
Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were...
View ArticleCBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment...
Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said...
View ArticleAmazon Studios New Chief Says Prime Video’s User Interface is About to Get a...
After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a...
View ArticleMatthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew...
View ArticleNetflix Thrives By Programming to ‘Taste Communities,’ Not Demographics
As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by...
View ArticleFollowing Its Rebrand, Joann Is No Longer Your Mom’s Fabric Store
Allow us to introduce you to Joann--yes, just Joann. The craft and fabrics store, an omnipresent retailer in suburbs across the country is undergoing a major revamp, including a name change: Jo-Ann...
View ArticleA Young Girl’s Dreams Have Only One Limitation in This Touching Spot for...
To achieve your ambitions, you need the right tools. And Pearle Vision's new, heartwarming spot is a reminder of that. The ad, called "Olivia," follows a young girl with big dreams: She practices...
View Article3 Lessons From Top Producers on How to Tap Into Real-Time Content
Live social content and streaming media have completely changed the way we stay connected and entertained and how we interact with live TV broadcasts and events in the moment. Highlights of 2018 FIFA...
View ArticleLuggage Company, Away, Reimagines the Miserable Airport Experience With a Fun...
A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed "Terminal A," which...
View ArticleFred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary...
One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this...
View ArticleColors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can...
How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6...
View ArticleDeadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast
Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a...
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