When a Grip Becomes a Director, You Get This Beautifully Lit Microbrewery Ad
Sometimes it pays to eavesdrop on conversations. In the case of Milwaukee director Josh Halverson, it led to a beautiful ad for a local microbrewery. "For me, the life of all cinema starts with...
View ArticleHow Long Can The Trade Desk Ride Its Current Wave of Success?
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early stage investors impatient for an exit and increased public scrutiny...
View ArticleNorthwestern Mutual Sends Media Account to Horizon Next
Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined...
View ArticleRyan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His...
Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin:...
View ArticleDennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot
Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While...
View Article3 Ways for Marketers to Integrate Marketing Into Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to...
View ArticleOlay Celebrates the Fearless Women Who Are Tired of Being Told They’re ‘Too’...
If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired...
View ArticleInstagram Reacted to the Hack That Locked Users Out of Their Accounts
Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well...
View ArticleFacebook Provided an Update on Its Efforts to Promote Safety in Myanmar
Facebook outlined the steps it is taking to prevent its platform from being used as a tool to fuel the ethnic violence occurring in Myanmar. Product manager Sara Su wrote in a Newsroom post that...
View Article4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet
Many speculate that with the increasing adoption of Amazon Echo and Google Home devices, voice ordering is the next preferred channel for buying goods. One report from OC&C Strategy Consultants...
View ArticleFrench Luxury Giant LVMH Moves North American Media Business From Havas to...
LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive...
View ArticleTwitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the...
Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into...
View ArticleThis Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap...
Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's...
View ArticleResearchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However,...
View ArticleT-Mobile Wants to Eradicate ‘Customer Service Hell,’ Create a Better...
T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical...
View ArticleAretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50...
Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and...
View ArticleWhy Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the...
View ArticleAudi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for...
View ArticleBrand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles...
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to...
View ArticleIndoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook...
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