Martin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop...
After overseeing some of the world's top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role in advertising. The prospectus for his new venture,...
View ArticleCan Brexit Be Stopped With the Push of a Gigantic Red Button? This Agency...
It's been more than two years since the U.K. controversially voted to leave the European Union (E.U.), but Brexit won't officially be set in stone until March of next year--possibly. With months to go...
View ArticleFacebook and the National PTA Are Teaming Up on Digital Families Community...
Facebook is teaming up with the National Parent Teacher Association on Digital Families Community Events, a series of 200 community safety events around the U.S. Local PTAs can apply for grants or to...
View ArticleMDC Partners CEO Scott Kauffman Is Stepping Down After 3 Years
Scott Kauffman is stepping down as chairman and CEO of MDC Partners, roles he has held since 2006 and 2015, respectively. The board of directors has started a search for a new chairman and chief...
View ArticleHulu and Range Rover Are Partnering on an Integrated Campaign and a...
Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that...
View ArticleGoogle Chrome Wants to Help You Live Life, Not Just Browse It
Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious,...
View ArticleWhy Automation Isn’t the Cure-All Marketers Want—and Need—It to Be
I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that...
View Article2017 Was a Big Year for European Tech. Can It Continue?
Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according to...
View ArticleHow Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to...
To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being...
View ArticleYouTube Kids Added the Ability for Parents to Hand-Select Content for Their...
YouTube Kids announced two significant updates to its application: stronger parental controls and a new experience for its "older" users, or those between the ages of eight and 12. Product director...
View ArticleFacebook Just Extended Its Fact-Checking Initiatives to Photos and Videos
Fake news is not delivered solely in the form of text, so Facebook expanded its fact-checking efforts to photos and videos for its 27 fact-checking partners in 17 countries. Product manager Antonia...
View ArticleLaw & Order Creator Dick Wolf Is Getting Into Crime Podcasts
Dick Wolf, longtime TV producer and the mastermind behind Law & Order, is going to be developing a series of dramatized crime podcasts. The podcasts will be financed and produced by Endeavor Audio,...
View ArticleGQ Names New Editor in Chief
GQ has a new editor at the helm. Will Welch, who most recently was creative director at GQ and editor in chief of GQ Style, was named editor in chief of GQ today. He replaces Jim Nelson, who had been...
View ArticleSpotify CMO Seth Farbman Is Leaving the Company
Seth Farbman is saying goodbye to Spotify. The company's CMO, who has been in the position for three and a half years, will be leaving the post at the end of September to "pursue other opportunities."...
View ArticleHulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
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