Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific...
View ArticleTough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a...
View ArticlePost-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID...
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to...
View ArticleHere’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising...
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
View ArticleTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
View ArticleNASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
View ArticleHow to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their...
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's...
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