Pinterest’s More Ideas Tab Is Now Available to Everyone via Desktop and Its...
Pinterest officially introduced the More Ideas tab that some users began seeing last month. The new tab enables people to explore new recommendations based on ideas they have already saved, and it also...
View ArticleIf You’re Lonely and Pining for Kentucky, This Retro Party Line Ad Has Your...
Would you like to join a sexy telephone party and talk with hot people all night long? If so, don't bother calling 1-855-883-8663. You'll just hear an ancient recording of former Kentucky Governor A.B....
View ArticleWalmart Buys The Limited’s Former Plus-Size Line
Walmart will acquire women's plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women's fashion are taking steps to be more inclusive. Walmart did not disclose...
View ArticleWant Your Work Life to Be a Bit Less Crappy? This Award Could Change Everything
When it comes to advertising awards, most "call for entries" campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus...
View ArticleWithout a Brand Owning the Toy Category, Is It Possible to Successfully...
When Toys R Us declared bankruptcy and ultimately shuttered this past summer, it was a familiar tale--yet another retail giant deeply in debt with too many locations, unable to compete with the rapid...
View Article4 Lessons From Challenger Brands Bumble, Flipboard and More on How They...
Shoes, news, dating and shaving: these are just a few of the industries that disruptive brands like Bumble, Flipboard and M. Gemi are turning inside out. At Brandweek in Palm Springs, Calif. last week,...
View ArticleHow Air New Zealand Is Shattering the Illusion That NZ Is an Unattainable...
New Zealand is a destination that's long been painted as otherworldly. The country's lush landscapes were famously used as a backdrop to all three Lord of the Rings films, and today, it routinely...
View ArticleThis Unnerving Wedding Registry Surprised Bridal Show Attendees With...
Cigarette-Burn Cream. Cried-All-Night Sunglasses. Jealous-Rage Bandages. A Don't-Talk-Back Arm Sling. You'll find such "gift ideas" on The Broken Bride Registry, a darkly potent campaign from Canada...
View ArticleFacebook Jobs Can Now Be Posted to Groups
Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal...
View ArticleFor Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’
Here's a sliver of good news for Facebook: Advertisers and marketers are largely unconcerned with the social media giant's latest security breach, which compromised more than 50 million accounts'...
View ArticleThe National Women’s Hockey League Will Drop the Puck on Twitter Again
The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16...
View ArticleThis Platform Aims to Give All Cancer Survivors the Best Care, No Matter...
It's often said that the scariest three words someone can hear are "you have cancer." It becomes ever more intimidating in the following days and months when people have to prepare for what's next. But...
View ArticleHow Brands Can Support Their Gen Z Consumers and Help End Bullying
Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children...
View Article4 Elements That Make Up a Productive, Collaborative Work Culture
A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration...
View ArticleBrendan Spain, VP of Advertising at the Financial Times, Explains Why Print...
The paper that stands out on the newsstand is profitable "before an ad goes into the newspaper," said Brendan Spain, vice president of advertising for the Americas at the Financial Times. Adweek caught...
View ArticleWhy AI Is the Next Frontier in Weaponized Social Media
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn't have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see...
View ArticleStudy Finds That Twitter Still Has a Major Fake News Problem
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and...
View ArticleContinuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
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