Infographic: How Agencies Use Color in Their Logos
The dominant color in an agency's logo may seem like a trivial matter compared with the shop's mission, goals and ideal clientele, but make no mistake: It matters. Global creative platform 99designs...
View Article4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves
Go on a digital safari Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014...
View ArticleMore News Organizations Are Signing On to Use Trust Indicators From The Trust...
Last November, Facebook, Twitter, Google and Bing teamed up with nonpartisan global network of news organizations The Trust Project on Trust Indicators, aimed at helping to validate legitimate news...
View ArticleLandor Associates Sued by Former Executive Alleging Age Discrimination
Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of...
View ArticleDelta Passengers Can Pick December’s Featured Holiday Movie in a Twitter Poll
One of the side effects of Delta Air Lines' new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter's poll...
View ArticleCondé Nast’s EVP and Digital Director Is Exiting the Company
After more than six years at Cond? Nast, evp and chief digital officer Fred Santarpia will depart the company Nov. 2. Santarpia did not say where he will go next but wrote in a memo to staff that it...
View ArticleWas This the Right Time for Facebook to Debut Its Portal Video Device?
Under intense scrutiny over privacy and its handling of user data, Facebook apparently believes people will welcome a Facebook device, complete with a camera that follows people around the room, into...
View ArticleWatching the Wu-Tang Clan Ponder Life While Eating Burgers in Space Is...
On September 12, Impossible Foods launched its plant-based Impossible Burger at White Castles nationwide. The partnership is a somewhat historic one for the award-winning food start-up as White Castle...
View ArticleGoogle’s Newest Products Are the Company’s Gateway to Gain Consumer Trust
During Google's annual hardware event Tuesday morning, the company's newest products weren't the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway:...
View ArticleWhy Specialty Retailers Are Getting Into the Restaurant Business
We're used to getting coffee with books and meatballs with Swedish furniture, but not so much avocado toast with wedding rings or hot chocolate with cellphones. Nevertheless, thanks to online...
View ArticleWhat’s the Secret Behind Pentagram’s Stellar Work? The Agency Has No CEO or...
Pentagram has been around for nearly 50 years, but the structure--set up by an architect, a product designer and three graphic designers in 1972--has allowed for the design firm to continue its growth....
View ArticleNike Loves Working With the Founder of This Undeniably Edgy Shop
It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. "From there, I was able to get to know the 360...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleKeegan-Michael Key Wants to Work With Brands That Democratize Their Goods and...
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at...
View ArticleWorkplace By Facebook Can Now Deploy Facebook’s Safety Check Feature
Facebook has brought its Safety Check--which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe--to its...
View ArticlePrivacy Experts Implore Lawmakers to Give Consumers Control Over Their Data
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control...
View Article4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring...
The 4A's, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on "tangible actions."...
View ArticleInstant Forms Can Be Added to Facebook Ad Campaigns for Brand Awareness,...
Facebook announced that brands can now include Instant Forms--formerly known as Lead Forms--in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as...
View ArticleTwitter Moments Can No Longer Be Created on iOS, Android Devices After Oct. 23
Twitter Moments can no longer be created via the social network's flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the...
View Article