This Airport Retailer is Launching an Ads Business in North America
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from...
View ArticleTotino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo...
View ArticleLocal Meteorologists React to Allen Media’s Hub Announcement
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the...
View ArticleHow Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst...
View ArticleGroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a...
View ArticleHow Netflix and Other Streamers Reached Record Ratings in December
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29),...
View Article3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center...
View ArticleNavigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market....
View ArticlePowering a Healthier World: Inside Reckitt’s Mission With Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes...
View ArticleNetflix Reveals First Ad Tier Price Hike
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's...
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