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A Guide to L.A.'s Biggest and Buzziest Shops
1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative directorHead count 7-20, depending upon booked jobsClients Pepsi MAX, Old Milwaukee, New...
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University of Phoenix Tries to Hush Haters With a Wry Rendition of 'If I Only...
After a brutal few years, the University of Phoenix is ready to rise from the ashes. The largely online, for-profit school is trying to turn its struggling business around—while fighting negative...
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180LA Wins Miller Lite Account Without a Review
Less than two years after choosing TBWA\Chiat\Day Los Angeles as creative agency of record for the best-selling Miller Lite brand, parent company MillerCoors has moved the account to its sister shop...
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Donald Trump's Plan to Build a Border Wall Is Mercilessly Mocked in This New Ad
Tons of marketers are getting in on election season, so it was only a matter of time before a Donald Trump impersonator made it into an ad. Thanks to a new 60-second spot, "The Wall," from camera...
View ArticleLife Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts
Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts--well, brainwave patterns, actually--to turn on a tap and fill a glass of water....
View ArticleThese Adidas Sneakers Double as a One-Year Pass to Berlin’s Mass Transit
To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy ... or at least provide a sexy incentive. That's the logic behind Adidas'...
View ArticleLexus Is Returning to the Super Bowl, This Time With a Marvel Spin
Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios' new superhero movie,...
View ArticleNBC Will Air Winter Olympics Live in All Time Zones; Katie Couric Will...
With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick--Katie Couric--to co-host the opening ceremony in the wake of Matt Lauer's departure from the network. The...
View ArticleNielsen Social Content Ratings, Week of Jan. 8: NFL Playoffs, College Title...
Football, of both the professional and amateur variety, dominated the Nielsen Social Content Ratings for the week of Jan. 8. This past weekend's four National Football League playoff games accounted...
View ArticlePornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief
Here's one light-hearted insight from Hawaii's rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn....
View ArticleBud Light’s King Gives the Worst Battle Speech Ever in the Latest ‘Dilly...
Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or ... the Bud Light king in Wieden + Kennedy's "Dilly Dilly" campaign?...
View ArticleScreenvision Media Announces Judges for First Hegarty ACE Awards
Screenvision Media has revealed its lineup of jurors for its first annual Hegarty ACE (Advertising in Cinema Excellence) Awards--the winner of which, to be announced at the 2018 Cannes Lions festival,...
View ArticleInfluencer Marketing AI Adoption and Technology Will See Big Changes in 2018
Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won't just automate aspects of recruiting influencers and encouraging them to...
View ArticleWe Spoke With Sophia the Robot to Find Out If She’s More Hype or Glimpse of...
She was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in...
View ArticleHuge President and CMO Jumps to Mattress Company Casper
Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative...
View ArticleMars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to...
Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all...
View ArticleHGTV Launched a Design Assistant Facebook Messenger Bot
Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users...
View ArticleWas This Little-Known British Ad the Most Emotionally Engaging of 2017?
Wait, we're not done with the 2017 lists yet! Here's an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year--based on testing of 705 award-winning or...
View ArticleThese 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our...
The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from the Internet of Things to...
View ArticleAnna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival...
This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels confident that its new...
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