Overcoming the Fragility of Trust in Today’s Connected World
In today's world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family...
View ArticleNASA Brought Mars to Earth at This Year’s CES
The Consumer Electronics Show is meant to display the future of humanity. There's a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it...
View ArticleSamsung and VML Poland Win Adweek’s Grand Arc Award
Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later...
View ArticleDuplass Brothers’ Creative Shop Donut Expands Reach to New York
Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency hired Sarah Dale to...
View ArticleDiversity Finally Comes to Facebook’s Board of Directors
Facebook's board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American...
View ArticleThe Facebook Community Boost Show Is Set to Hit the Road
After last week's news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost...
View ArticleThis Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular...
We're getting pretty well-versed in testicular cancer awareness ads, and in the weird--sometimes creepy--ways associations find of getting people to do something we oddly all hate doing: checking...
View ArticleNBC Is in Talks to Secure a White House Interview on Super Bowl Sunday
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. "Without getting into specifics, I can tell you that there have...
View ArticleInstagram Added Activity Status to Instagram Direct
Instagram's latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger. The app's messaging feature, Instagram Direct, now includes activity status, which...
View ArticleSoccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With...
One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian club F.C. Inter Milan...
View ArticleWhatsApp Just Rolled Out an Android App for Small Businesses
Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools of...
View ArticleA Deeper Look at David Marcus’ 6 Trends for Facebook Messenger in 2018
Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends...
View ArticleWhy Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’...
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition...
View ArticleWho Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing...
We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo...
View ArticleHyundai Will ‘Surprise Millions’ With Its Super Bowl Ad, Says New Teaser
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand's social channels. It suggests a...
View ArticleJohn Malkovich’s Ad for Sunday’s Patriots-Jaguars Game Was a Little Meta...
At least, that's the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he's supposedly been asked to deliver as an...
View ArticleSocial Media Posts Don’t Matter
Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they're buying. Unfortunately for marketers, the vast majority of...
View ArticleApple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto...
I am the greatest! Apple continues its "Shot on iPhone" campaign with "Selfies on iPhone X," an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the...
View ArticleHelp Get Los Angeles Off Microsoft Paint, the City Begs in Hilarious...
By now, you've probably already seen the City of Los Angeles' stunning social media call for a graphic designer. Rarely have we seen a need so eloquently illustrated. Government bodies can be among the...
View ArticlePublicis Hires R/GA’s Nick Law as Its New Global Chief Creative Officer
Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will...
View Article