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How Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad Campaigns

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If your job entails making flowcharts, process maps, org charts or other diagrams, you've probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of the internet completely unaware of the service. "We think Lucidchart is for everyone," says creative director Caleb Hepler. "Everyone should be using this, but that's...

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