Strangers Talk About the Stigma, Shame and Anguish of Debt in This Powerful...
The heaviest burden of spiraling debt is often that we have to bear the weight alone. Despite modern society's reliance on student loans, credit cards and other forms of debt, there are many stigmas...
View ArticleHow Lucidchart’s Animal Explainers Became One of Today’s Most Beloved Ad...
If your job entails making flowcharts, process maps, org charts or other diagrams, you've probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of...
View ArticleTwitter iOS Users Can Now Easily Switch Between Top Tweets and Latest Tweets
iOS users get first crack at Twitter's option to toggle between top tweets and the latest tweets. The social network revealed at the end of October that it was testing the feature, and Tuesday, it...
View ArticleThe New York Public Library Released an Insta Novel of A Christmas Carol
The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens' A Christmas Carol Wednesday with the debut of a new Insta Novel. The NYPL teamed up with New York...
View ArticleKraft Will Deliver Emergency Grilled Cheese to Parents in Times Square Today
New York's Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it's safe to say that patience levels could drop, especially when the little...
View ArticleCan You Tell Which College Football Bowl Game Sponsors Are Real or Fake?
College football seemingly expands its slate of bowl games each year. There are 41 this season alone. And most of those bowl games have sponsors looking to catch the attention of college football fans....
View ArticleCocktail Shakers Shook Up Facebook in November, Becoming a Topic to Watch
Facebook users were mixing it up in November, as cocktail shakers were one of Facebook IQ's Topics to Watch for the month. Cocktail shakers and related topics bar spoon, bartender, cocktail, cocktail...
View ArticleThis Electric Skateboard Company Just Received $60 Million in a Series B Funding
In an age where it feels like everyone is fed up with public transportation and traffic, other first and last mile options like skateboards and scooters are seeing new life. Take Boosted Board, an...
View Article17 Campaigns So Good, They Made Other Agencies Jealous in 2018
Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created...
View ArticleAppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020
Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
View ArticleFacebook and Twitter Took Down Pages and Accounts in Bangladesh
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in...
View Article2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can...
Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
View ArticleWhat Motivated Stance to Drop Its First Ad Campaign After 9 Years in Business
Stance, which started as a sock brand and has since evolved to include T-shirts and men's underwear, launched in 2009. But it took until the summer of 2018, almost an entire decade into the company's...
View ArticleMarketers Need to Focus More Holiday Ad Spend on the Ample Opportunities...
Here's a holiday present for retailers: a new playbook. In a dynamic ecommerce environment, using last year's digital ad strategy is a non-starter. Consumer shopping habits change too frequently to...
View ArticleThe 7 Biggest Movie Marketing Moments of 2018
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people's attention. They have to reach those...
View ArticleThe Biggest Account Shifts of 2018
Even as holding companies continue toward an uncertain future, it was the "big six" over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most...
View ArticlePriyanka Chopra Jonas and Bumble Created an Inspiring Anthem That Tackles...
If a woman crushes it at work and hits beast mode at the gym, should that be an open invitation to question her morals? The social connection app Bumble addresses that gender bias head-on in its debut...
View ArticleThe Data Behind a Few of 2018’s Most Successful Brand Scandals
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's...
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