Nearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
View ArticleFacebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleRoseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers
Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in...
View ArticleFacebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized
Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages...
View ArticleLil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and...
Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively,...
View ArticleRussian Trolls Used ‘Digital Marketing Best Practices’ to Sow Discord, Senate...
The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and...
View ArticleLes Moonves Fired For Cause By CBS, Won’t Receive $120M Severance
Former CBS chairman and CEO Les Moonves will depart the company without his $120 million payout, the CBS board of directors said Monday night. Moonves, who had led CBS since 2007, left the company in...
View ArticleHypergiant Space Age Solutions Acquires Software Developer Black Pixel
Hypergiant Space Age Solutions acquired custom software development studio Black Pixel. Terms of the transaction were not disclosed. Machine intelligence technology company Hypergiant Space Age...
View ArticleIAB Tech Lab Rolls Out Podcasting Certification Program to Push for Uniform...
The Interactive Advertising Bureau Tech Lab is attempting to bring a measure of uniformity to the messy world of podcast advertising. The trade group rolled out a new compliance program on Tuesday that...
View ArticleNewell Brands Consolidates Global Business With WPP
Newell Brands announced today that it's expanding its relationship with WPP by appointing it as its global communications partner across all brands--including Rubbermaid, Elmer's, Paper Mate, Sharpie,...
View ArticleFacebook Took Steps to Streamline the App Review Process for Developers
Facebook introduced some tweaks to the way developers submit their applications for review. The social network created a new getting started guide, which presents three common use cases and scenarios...
View ArticleHuge’s 2018 Holiday Gift Guide Is Full of Augmented Reality Easter Eggs
It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what's "best" this holiday season, they all start to...
View ArticleOpenX Lays Off 100 as Part of Strategic Overhaul
Ad-tech company OpenX today confirmed it has laid off approximately 100 members of its global staff. The job losses are apparently the latest act in a strategic overhaul. The supply-side outfit...
View ArticlePodcast Ads Perform Better Than Other Digital Ads, Research Finds
A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast...
View Article5 Brands That Actually Did Some Good in 2018
Around this time of year, we start making resolutions to be better people--be it by drinking more water, learning a new skill, connecting with lost friends, or promising not to swear quite as often....
View ArticleThanksgiving, Black Friday, Cyber Monday Dominated Facebook IQ’s Hot Topics...
Conversation about Thanksgiving, Black Friday, Cyber Monday and Christmas thoroughly dominated Facebook and Instagram in November, according to the latest Hot Topics report from research arm Facebook...
View ArticleVideo: Bleacher Report Celebrated Sneakerhead Culture With Its Latest Pop-Up
In New York's Chelsea neighborhood earlier this month, an unassuming building recently played host to a crowd of sneakerheads and VIPs gathered to learn more about the culture of the shoe and customize...
View ArticleDow Jones Media Group Has Changed Its Name to ‘Barron’s Group’
More than two years after Dow Jones Media Group formed to boost a collection of brands' visibilities to clients and audiences, the group is getting a name change. The group, which includes Barron's,...
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