Instagrammers Put Their Hearts Into 2018
Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart...
View ArticleAd-Supported TV Dominates Twitter’s Trending Topics During Primetime
Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21,...
View ArticleThe Top 5 TV Series of 2018 That You Probably Didn’t See
We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you...
View ArticleNielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can...
As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're...
View ArticleHow Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and...
View ArticlePinterest Shared Its List of 100 Emerging Trends for 2019
Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with...
View ArticleFacebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy...
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of...
View ArticleBravo Was One of the First Brands to Use Instagram’s New Countdown Sticker
Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in...
View ArticleTwitter Users Say No to Dollar Shave Club After It Advertises on Hannity
After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not...
View ArticleFiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s...
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to...
View Article495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable...
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from...
View ArticleHow WestJet’s Real-Time Giving Set the Bar for Brand Generosity
When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included)...
View ArticleThe Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His...
Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man...
View ArticleFacebook’s Portal and Portal+ Video-Calling Devices Just Got a Host of New...
Facebook announced several updates Friday for the Portal and Portal+ video-calling devices it released in October. A 90-second spot for Facebook's Portal and Portal+ Facebook News content from ABC...
View ArticleReport Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
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