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AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020

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Mobile attribution and data analytics company AppsFlyer released its Global App Market Forecasts report, which provided predictions related to application install advertising spend and non-organic installs. AppsFlyer said its results "primarily" came from its own data. It analyzed 35 billion app installations, $10 billion in ad spend and 70,000 apps before making these predictions. Overall,...

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