Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleThanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the...
A star was born at the Golden Globes--but it wasn't Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water...
View ArticleMen’s Health Company Roman Quickly Addressed a Potential Facebook Ads Violation
Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new...
View ArticleNot Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for...
If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster...
View ArticleJayanta Jenkins Joins HP as Global Executive Creative Director
Long-tenured agency and brand creative leader Jayanta Jenkins has joined HP as its global executive creative director. The role will see him work across all of HP's business units to develop continued...
View ArticleMicrosoft Reboots Its Look to Better Connect With Consumers
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app....
View ArticleLong Seen as Tech’s Sleeping Giant, Microsoft’s Stealth Approach Is Starting...
As children, we're told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the "build fast, break fast" ethos guides companies, being a turtle is a sin. With this...
View ArticleWhat Ever Happened to Netscape?
Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and...
View ArticleNational Geographic Dares to Think Outside the (Yellow) Box With Valley of...
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that...
View ArticleEditor’s Letter: It’s Viva Las Vegas for Brands
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and...
View ArticleReddit COO Jen Wong and Spotify Global VP Danielle Lee Talk Data, Diversity...
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that's the position Spotify and Reddit find themselves...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleThe New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending...
David Bowie might make augmented reality a hero-at least for one day. To celebrate Bowie's birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late...
View ArticleA Federal Judge Grants Sears a Stay of Execution
Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise...
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