The Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleCondé Nast Names New Executive Editor for LGBTQ+ Brand, Them
Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role,...
View ArticleVideo: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
View Article11 Government Speakers Back Out of CES Because of the Shutdown
Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and...
View ArticleSurvey Says Trader Joe’s Is America’s Favorite Grocery Store
Trader Joe's--the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck--was once again the top retailer in consumer data company Dunnhumby's annual survey of...
View ArticleThe NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this...
View ArticleThe MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
View ArticleThe Areas Where Google and Amazon Outperform Each Other in Voice Technology
The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can...
View ArticleDespite Mainstream Hurdles, More VR and AR Announcements Expected In 2019
Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a...
View ArticleHow Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
View ArticlePersil Returns for Its Fourth Consecutive Super Bowl
Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing,...
View ArticleSurprise, It’s Another Autonomous Grocery Delivery Pilot
U.S. retail giant Walmart announced yet another autonomous grocery delivery pilot--this time it's with last-mile vehicle company Udelv in Surprise, Arizona, which is just outside of Phoenix. This...
View ArticleBuzzFeed News’ Netflix Show Won’t Get a Second Season
BuzzFeed News' show on Netflix, Follow This, isn't getting a second season. But in the cutthroat landscape created by digital publishers competing for attention, the news organization did manage to get...
View ArticleTwitter is About to Test a Bunch of Features for People and Publishers
Twitter used CES to detail some new features it will begin testing, for both users and publishers. Karissa Bell of Mashable reported that Twitter will establish a beta program in the coming weeks for...
View Article18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
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