How Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of...
View ArticleHere Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the...
View ArticleOgilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil...
View ArticleAmazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At...
View ArticleHaiti, Israel Top CPJ List of Countries Where Journalist Murders Go Unpunished
Two small nations with outsized levels of impunity--Haiti and Israel--are the world's top offenders in allowing the murderers of journalists to go unpunished. (CPJ) According to the Committee to...
View ArticleMeta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
Meta reported weaker-than-expected user numbers and warned of a significant acceleration in its infrastructure expenses in 2025 in its third-quarter earnings report Wednesday. (CNBC) By the numbers,...
View ArticleHow Meta is Using Experiential Marketing to Bring its Products to Life
Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. "Brands should be open to...
View ArticleNo Charges for Missouri Senate Candidate After Reporter Injured at Campaign...
Missouri Democratic Senate candidate Lucas Kunce won't be charged after KSHB reporter Ryan Gamboa was injured by flyaway metal during a campaign event at a shooting range. Clinton County Sheriff Larry...
View ArticleNBCU Parent Comcast Explores Spinning Off Cable Networks
The numbers $1.9 billion -- The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion -- The record-setting revenue from Olympics ad sales. $300 million+ -- The Olympics...
View ArticleSephora and Taika Waititi Want Holiday Shoppers to Know It’s Not That Deep
Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWA\Chiat\Day LA, reassure...
View ArticleIntegral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side...
View ArticleHow Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction...
View ArticleElection Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleFree AF Ads Tout Sober October Without Judgement
Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility--they're less a mandate and more a suggestion. In short, "soberish" is totally...
View ArticleGap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson...
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir...
View ArticleWalgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior...
View ArticleHere’s the Roundup for the Week Ending November 1
Happy Yay it's Friday to those who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see more stations explaining why they're having to air explicit...
View ArticleElection Night 2024: NBC News Shares Its Coverage Plans
History will be made on Nov. 5... and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate...
View ArticleOpendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky--chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it--but the turducken has become synonymous with the American holiday season. It's also...
View ArticleElection Night 2024: ABC News Shares Its Coverage Plans
On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live,...
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