The Next Administration Will Play a Role in AI Policy. Here’s Why It Matters
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
View ArticleElection Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network,...
View ArticleElection Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleWatch Kamala Harris on Saturday Night Live
Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played...
View ArticleUncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York...
View ArticleSamantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising...
View ArticleBrooklyn Magazine Relaunches As BKMag After BSE Global Acquisition
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first...
View ArticleOvernight Cable News Ratings for Oct. 25-28: Presidential Rallies Attract...
Friday, Oct. 25 In a rare win, NewsNight with Abby Phillip was CNN's highest rated show of the evening in total viewers and the Adults 25-54 demo. Meanwhile, The Five was the evening's most-watched...
View ArticleFinancial Brand Empower Names Goodby Silverstein & Partners as Agency of Record
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative...
View ArticleHartford Anchor Leaves WTIC After Six Months
Alexa Farrell (pictured left) said she is leaving WTIC in Hartford, just six months after starting at the Fox affiliate. "So long 61," Farrell wrote on Facebook. "The plan was never to stay for a long...
View ArticleHere’s How to Watch Election Night 2024 Coverage
The biggest night of America's political calendar is upon us. On Nov. 5, millions of viewers around the country to tune in to see which presidential candidate will enter the Oval Office in January:...
View ArticleVeteran WJLA Anchor Dave Lucas Announces Retirement
WJLA anchor Dave Lucas will retire after nearly five decades in broadcast journalism at the end of November. Lucas has been with WJLA since 1991 when NewsChannel 8 was launched. His last day on air is...
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