Seeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleSpotify’s ‘2024 Wrapped’ Celebrates the Brat Girls, Swifties, and Other...
To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec. 4), Spotify...
View ArticleSnoop Dogg’s Latest Collab? Fronting Publicis’ Holiday ‘Wishzels’ With CEO...
Publicis Groupe CEO Arthur Sadoun likes to put his own spin on the obligatory company-wide Holiday memo leaders are obliged to send in Q4. Every year, he sends out a "Wishes" film, sending seasonal...
View ArticleVery Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024
TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024. Man in Finance landed...
View ArticleHearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is...
View ArticleBoston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom....
View ArticleMondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
View ArticleWhy AI Design Needs Metaphors to Bridge the Gap With Consumers
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops...
View ArticleTy Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll...
View ArticleAllen Media Makes Cuts at Wisconsin Stations
Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly "vanished from the station this week," according to Volumeone.org. The...
View ArticleHow Citi CMO Alex Craddock Balances AI’s Power With Human Creativity
Citibank's chief marketing and content officer Alex Craddock believes that despite the power of AI, the magic of great creative still comes from humans. Craddock joined Citi in May from BlackRock after...
View ArticleTools of the Trade: Alysha Light of Flight PR
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleAdriana Mendez Named AM Anchor at WTMJ in Milwaukee
Adriana Mendez will join Milwaukee, Wisconsin NBC station WTMJ as the station's new morning anchor. Mendez will co-anchor alongside Tom Durian. She replaces Symone Woolridge, who announced her...
View ArticleWeek of Nov. 25 Cable News Ratings: Audiences Have Little Appetite for News...
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in...
View ArticleMercedes F1 Bids an Emotional Farewell to Lewis Hamilton as Iconic...
It's the end of an era for both Mercedes and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton's final race for Mercedes in the...
View ArticleVox Media Announces Layoffs, Reorganizes Its Lifestyle Properties
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily...
View ArticleLiquid Death and Depend Drop ‘Pit Diaper’ so You Don’t Miss Any of the Show
If this was ever a discreet, below-the-radar trend--wearing adult diapers to live concerts so as not to miss a moment of the show--it's not anymore. That's because Liquid Death, which doesn't do...
View ArticleWhy Isn’t Firearms Marketing Regulated Like Tobacco?
Throughout my career in media, I have observed many industries in which responsible marketers practice self-regulation or strictly adhere to government regulation. Why? Because marketers and the media...
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