Executive Moves Hint at Big Plans for Publicis Connected Media
Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential,...
View ArticleOpenAI Gears Up for a Blockbuster 2025: Big Moves, Big Risks, and Potentially...
With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting...
View ArticleUnlikability Could Be Your Brand’s Secret Weapon
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn't figure it out. I had what I thought were top-tier dance moves. But...
View ArticleHome Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product....
View ArticleEd Trauschke to Retire from WNCN in December
Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. "For the last seven years Ed...
View ArticleAllen & Gerritsen Spins Off Customer Technology Agency CeCo Digital
Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner...
View ArticleThe Ad Council Raises Over $9 Million to Support Social Impact Campaigns
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger for his outstanding corporate citizenship, including his support for multiple Ad...
View ArticleHere’s the Roundup for the Week Ending December 6
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see Byron Allen (pictured) is suing McDonald's, saying the company discriminates...
View ArticleIPG Just Splurged $100 Million on a Retail Data Firm — Here’s Exactly What It...
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is...
View ArticleFederal Appeals Court Upholds Law That Could Lead to TikTok Ban
TikTok took a hit in Washington, D.C., Friday, as the U.S. Court of Appeals for the Federal Circuit upheld a law that requires Chinese-based parent company ByteDance to sell the popular video-sharing...
View Article5 Brands That Went Big on AI Marketing in 2024, And What They Learned
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work....
View Article3 Ways Creators Are Future-Proofing Amid TikTok’s Uncertain Fate
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok's owner, Chinese tech firm ByteDance, to divest itself of the...
View ArticleNadja Bellan-White to Lead M&C Saatchi Group in North America
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi...
View ArticleDonald Trump Accepts Fox Nation Award as Pete Hegseth Nomination Faces Headwinds
Donald Trump's love/hate relationship with Fox News Media was all love on Thursday night. The president-elect received the inaugural Patriot of the Year award during Fox Nation's sixth annual Patriot...
View ArticleAmazon’s Black Friday Game Scores Big for Advertisers
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17...
View ArticleTicker: ABC News Has a New Office Space for 2025
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York's Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building,...
View ArticleVeteran Wausau Anchor’s Departure Is a Deep Cut for Local News and Community
WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La...
View Article4 Ways the Omnicom-IPG Deal Could Upend Ad Industry Power Dynamics
If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its...
View ArticleMatt Gaetz to Launch New OAN Show in January
Matt Gaetz is trading a career in government for a career in TV news. The former Florida congressional representative will join the conservative-leaning One America News network in January as host of...
View ArticlePreparing for the Era of ‘Big’ and ‘Small’
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of...
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