Omnicom and IPG Fight a Perfect Storm on the ‘4 Cs’
In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a "marine biologist" with Jerry, Kramer, and Elaine: "The sea was angry that day, my friends, like...
View ArticleNBA Puts a Toyetic Twist on a Classic Holiday Ad
The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from...
View ArticleNBCU Ad Sales Snags Another Roku Exec as Kristina Shepard Joins in EVP Role
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of...
View ArticleOmnicom and IPG CEOs Earned Much More Than Their Rivals Last Year
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for...
View ArticleOvernight Cable News Ratings Dec. 3-5: CNN and MSNBC Remain Below a Million...
Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News' The Five led with over four million total viewers at 5 p.m. ET, while The Beat with...
View ArticleHow the Omnicom and IPG Merger Could Reshape the TV Ad Marketplace
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior...
View ArticleInside the Eye-popping Numbers of 2024’s Hottest AI Firms
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers,...
View ArticleHidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any...
View ArticlePublicis Groupe Is Taking LePub Global, Starting With New York
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo,...
View ArticleMya Holloway to Anchor Weekends for KTVE-KARD in Louisiana
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now...
View ArticleWeek of Dec. 2 Cable News Ratings: It’s Feast, Not Famine, for News Outlets...
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 2, 2024. News of Hunter Biden's pardon, plus the shooting of UnitedHealthcare CEO Brian Thompson and the...
View ArticleHouston Reporter Courtney Fischer Leaving Local TV
Courtney Fischer has left ABC owned Houston station KTRK. Fischer has worked at the station since August 2015 and was the station's morning reporter. Houston media blogger Mike McGuff said Fischer is...
View ArticleMountain Dew to Return to the Super Bowl for the Seventh Time
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser....
View ArticleThe Creative Agencies to Watch in the Omnicom-IPG Merger
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday...
View ArticleHere Are the Ads That Made Creatives Jealous in 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of...
View ArticleWhat the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media...
View ArticleTrump Taps Former Phoenix Anchor Kari Lake to Lead Voice of America
President-elect Donald Trump has named former Fox10 Phoenix anchor Kari Lake as the next Voice of America Director. "Kari was a beloved News Anchor in Arizona, which supported me by record margins, for...
View ArticleCNN to Join New Warner Bros. Discovery Division After Corporate Restructure
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear...
View ArticleNo, You Haven’t Entered The Upside Down. Netflix Is Everywhere—Here’s Why
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered...
View ArticleJoan Opens Berlin Office in its Second International Expansion
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan...
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