Sinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in...
View ArticleSilk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign,...
View ArticleWatch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news...
View ArticleInnovation and Customer-Centric Marketing With Ulta Beauty
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career...
View ArticleMcDonald’s Debuts McValue Menu With John Cena, a Sunset, and Hot Takes
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its...
View ArticleWPP Will Bring Employees Back to the Office Four Days a Week
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo...
View ArticleStagwell Partners With Ad Results Media to Expand Audio Marketing
Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and...
View ArticleBeyond the Booths: 10 Ways Ad Execs Can Decode the Chaos of CES
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define...
View ArticleThe Washington Post Slashes Commercial Headcount As Challenges Mount
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions,...
View ArticleMeta Scraps Third-Party Fact-Checking For X-like Community Notes. Some Claim...
In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in...
View ArticleWeek of Dec. 30 Evening News Ratings: CBS Evening News Eyes Gains Over the...
Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O'Donnell. CBS News' flagship newscast recorded week-to-week gains in total...
View ArticleInside Digital Agency Razorfish’s Big Bet on CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set...
View ArticleTikTok’s US Agency Lead Departs as Ban Deadline Approaches
Jack Bamberger, TikTok U.S.' general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a...
View ArticleRetired Chicago Reporter Sets Up Scholarship to Remember Daughter
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness,...
View ArticleTools of the Trade: Jonathan McGlothin of 50,000feet
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleMSC Cruises Is Making Its Super Bowl Debut
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed...
View ArticleWeek of Dec. 30 Cable News Ratings: Fox News Leads, but CNN Enjoys a Great Week
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two...
View ArticlePiers Morgan Goes Solo, Exiting Rupert Murdoch’s News UK
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will...
View ArticleRobert Johnson to Join WCAU in Philadelphia as Weekday Meteorologist
Meteorologist Robert Johnson will join Philadelphia NBC owned station (WCAU) NBC10's First Alert Weather team. The Phildelphia native starts Monday, January 20. "We are excited to have Robert join...
View Article5 Key Topics From X CEO Linda Yaccarino’s CES Keynote
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote...
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