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Here’s How Reporters Are Covering the Los Angeles Wildfires

The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting...

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Brand Safety Takes a Massive Hit as Meta Embraces Right-Wing Influences

Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes...

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Warner Bros. Shuffles Its Executive Ranks

Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio...

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Preserving Cultural Heritage Is a Safeguard for Creativity

Growing up as a Sri Lankan American immigrant, I remember my first visit to a museum in the United States. It was more than a building filled with objects--it was a portal. For me, it bridged the...

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Disney Unveils 3 Ways It’s Using AI to Evolve Its Advertising

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways...

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The US Government Has Banned Information Platforms Long Before TikTok. It...

The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social...

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How Razorfish Walks Advertisers Through the Chaos of CES

ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the...

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Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty

Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in...

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What Brands Are Doing to Help Los Angeles Fire Victims

As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County,...

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Revolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett...

Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some...

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Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...

JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...

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Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal....

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Amazon Is Reportedly Exploring Investments in Original News Programming

There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the...

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The Supreme Court Is Hearing Arguments on the TikTok Ban Today. Here’s What...

The average age of people paying attention to Supreme Court proceedings may never be younger than it will likely be today (Friday) when the next steps toward determining the fate of TikTok will be...

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Peacock President Kelly Campbell Confirms Exit

After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and...

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The Biggest Agentic AI Trends at CES 2025

If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally...

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Booze-Free Brand Gets the Party Started in New Retro-Cool Ad

Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about...

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Hoda Kotb Says an Emotional Goodbye to Today

Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main...

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TikTok Is Silent About How Creators Should Prepare for a Potential Ban but...

The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are...

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A Skeptical Supreme Court Weighs TikTok’s Future in the U.S.

In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine...

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