Ticker: NBC News and CNN Schedule Los Angeles Wildfire Specials
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report,...
View ArticleHere’s What Top Marketing Execs Learned at CES 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and...
View ArticleMeta Becomes the Latest Major Company to Pull Back on DEI Initiatives
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo...
View ArticleFanDuel Super Bowl 59 Ads Stop Sending Gronk to Do the Mannings’ Job
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New...
View ArticleAs LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticleDentsu Americas CEO Michael Komasinski Is Out
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Later that morning, Criteo revealed that Komasinski will join the ad tech firm as CEO,...
View ArticleSubstack: Who Needs TikTok? We’ve Got Live Video Now, Too
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change....
View ArticleMartha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media...
View ArticleCriteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since...
View ArticleHow the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing...
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag...
View ArticleMeta to Slash 5% of Workforce in Round of Performance-Based Layoffs
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company...
View ArticleHow Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms....
View ArticleDriving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her...
View ArticleWeek of Jan. 8 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not...
View ArticleIndeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global...
View ArticleNBC and Sinclair Renew Affiliation Agreements
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals...
View ArticleCold and Flu Brand Mucinex Tops List For Ad Awareness Boost
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold...
View ArticleWeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game...
View ArticleWhat the #$@! to Do About Your TikTok Shop
If you've logged onto TikTok within the past week (haven't we all?), you've probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that...
View ArticleSnapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The...
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