Samsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
View ArticleWieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...
View ArticleHow Paid and Organic Facebook Efforts Support Each Other
Facebook can be a strong source of insight into many of your followers' behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit about...
View ArticleFacebook Exec Addresses Cambridge Analytica Breach and Offers Tips to...
Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That...
View ArticlePinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to...
Pinterest is trying to prove that it's a visual discovery platform that can actually drive purchases and a connection for brands. That's not to say the company has it all figured out, but Pinterest is...
View ArticleCynthia Nixon Becomes the Latest Star of a New Kind of Political Advertising
Something is changing in our politics--waves of resistance that ebb, then spike when called upon. One such spike happened in our last round of elections: New Jersey Republican politician John Carman,...
View ArticleInstagram Shopping Is Coming to 8 More Countries
Exactly one year ago Wednesday, Instagram Shopping officially rolled out in the U.S., after being tested in late 2016. The Facebook-owned photo- and video-sharing network announced Tuesday that...
View ArticleAlec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary
The United States Tennis Association (USTA) has a lot to celebrate this year--mainly, the 50th anniversary of the U.S. Open. While the tournament itself isn't until Aug. 27, the USTA kicked off the...
View ArticleMcCann Names 360i Veteran to Lead Strategy Across North America
Nine months after losing its chief strategy officer to Ogilvy, McCann has hired Lee Maicon, a longtime executive at Dentsu's 360i, to fill the role. Maicon effectively replaces the departed Steve...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleDrew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs
Although Drew Barrymore is a prominent actor--a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita...
View Article6 Ways Social Media Can Enhance Your Adventure Travel
"Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing...
View ArticleHow to Tell When a Product Is Truly Powered By AI
With technology moving as fast as it is, we're all scrambling to stay relevant. And marketers are no exception. Every day, we're met with stories about robots taking over our jobs and AI-less...
View ArticleNetflix Created a Clean, Custom Font That Could Save the Company Millions
Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand's famous logo--and perhaps most important of all, economical. One of the design...
View ArticleHow Tech Is Changing the Casual Dining Industry
As a kid growing up in the '80s, I was no stranger to the family-friendly casual dining establishment. Both my parents worked, and they rarely felt like cooking after a long, hard day. We often found...
View ArticleMessenger Launched Admin Privileges for Group Chats
Facebook Messenger introduced admin privileges for group chats, allowing users to better control who can join their group conversations. With this release, admin users can turn on a new requests...
View ArticleGirl With Down Syndrome Rejects Her ‘Special Class’ in Sweet Animated Film
The easier or "special" path isn't necessarily the right one to take, especially for children with Down syndrome. In "Lea Goes to School," a short animated film from CoorDown, Italy's national...
View ArticleMarketers Aren’t Shifting Ad Budgets Because of Facebook’s Data Crisis
After it was revealed that Cambridge Analytica--a British data analytics firm that claims to have helped elect President Trump--"harvested" granular data from about 50 million Facebook users,...
View ArticleAgency Execs Create Fake Website Selling Bulletproof Kids’ Clothes to...
What would you think as a parent if you came across a website selling bulletproof vests--some stamped with smiley faces and rainbows--for school-aged children? Would you find it absurd, or would you...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
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