Target Is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the...
Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely...
View ArticleThis Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
Apple's short film "Welcome Home," directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod...
View Article5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and...
View ArticleVH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race
Did the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul's Drag Race? "Yas Gawd!" Sissy...
View ArticleSnapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their...
After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it's possibly found one way: location. Location and social media have...
View ArticleFacebook Messenger: Here’s How to Remove Someone From a Group Chat
Have you ever wanted to remove a user from a group conversation on Facebook Messenger? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on...
View Article5 Ways to Get People Talking About Your Brand, Both Online and Off
Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People love to hear, watch and share stories with the people...
View ArticleThe Crown Jewel of Motorsports, the Indianapolis 500, Is Moving to NBC Next Year
NBC Sports has become a dominant force in the world of professional motorsports. It has U.S. broadcast rights to F1. It recently garnered broadcast rights to Nascar. And now it has exclusive rights to...
View ArticleGetty Images Aims to Help People in Need of Clean Water With ‘Watermarks’...
Getty Images is removing its iconic watermark to help people around the world who lack clean drinking water. Getty Images created a "Watermarks for Water" collection featuring 300 photographs from top...
View ArticleOld Spice’s New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer
Fragrance advertisers think they're cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt--a print ad in the new GQ...
View ArticleSocial Commerce Is Here, But Is It Ready for the Mainstream Consumer?
Between "buy it" buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present. However, industry insiders at...
View ArticleBryan Cranston and an Orange Battle Alzheimer’s in This Powerful Animated PSA
Bryan Cranston wants you to share the orange. It's not an ad for citrus juice. It's not a promo for the Annoying Orange. It's a powerful PSA that seeks to raise money to battle Alzheimer's disease and...
View ArticleHow Blockchain Tokenization Provides a New Opportunity to Track a Product’s...
The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant...
View ArticleThis Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear
It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you...
View ArticleInstagram: Here’s How to Add a Profile Link or Hashtag to Your Bio
Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in...
View ArticleHow Embracing a Political POV Can Forge a Deeper Connection to Consumers
Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their...
View ArticleSonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View Article