Why Brands Are Under Increasing Pressure to Be Transparent About What They...
Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising...
View ArticleThe Era of the Chief Privacy Officer: How the Newest C-Suite Role Is...
In the annals of data privacy scandals, Facebook's current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the...
View Article4 Things Brands Should Keep in Mind When Taking a Stand
Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance,...
View ArticleIt’s Time to Stop Waiting for Permission to Create Timely Customer...
This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect...
View ArticleEditor’s Letter: The Complicated Issue of Brand Purpose in a Shifting...
"Efforts and courage are not enough without purpose and direction." I've always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to...
View ArticleShould Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them...
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local...
View ArticleAs TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn't have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference...
View ArticleHow HBO Built a Real-Life Activation as Immersive as the Universe Within...
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans...
View ArticleWhy WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move
"To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don't stay secret for too long," PR veteran Peter...
View ArticleHere Are All of the 2018 Pulitzer Prize Winners
Journalism's most prestigious honors were announced today at Columbia University, where the Pulitzer Prizes were awarded. Dana Canedy, the Pulitzer administrator, complimented the work of this year's...
View ArticleJohnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing
Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson's Zyrtec rolled out a Google Assistant skill that cranks out daily...
View ArticleLed by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands
Viacom has largely backed away from throwing mammoth upfront events, but during the rest of the year, the company has embraced them like never before for flagship networks BET, Comedy Central, MTV,...
View ArticleInfographic: How Streaming Is Changing TV as We Know It
It's no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they've been morphing the way we think about television as we...
View ArticleQ&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleThis New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
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