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Walmart Is Giving Its Website a ‘Modern’ Makeover

In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...

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Omnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...

In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...

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How Consumer Talk Supercharges Advertising

"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...

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Y&R Names New Chief Strategy Officer of North America

WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...

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In Martin Sorrell’s Absence, an Uncertain Future Looms for WPP

Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...

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Target Is Trying to Become America’s Easiest Place to Shop. Here’s How

By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers...

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How ICM’s Branded Entertainment Chief Connected David Harbour With Tide

Carol Goll has a passion for products--and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the...

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Bailey Lauerman Claims to Be Experts on Middle America

While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman's years working with local and regional brands...

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How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

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YouTube Updated Creators on its 2018 Priorities

YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...

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Volvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car

Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...

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‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign

This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...

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Omnicom Boosts and Streamlines Consulting and Design Agencies Under New...

Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...

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Watch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...

Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....

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Starburst Launched a Clothing Line Inspired By the Only Candy Color That...

Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...

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How Facebook Live Helped Accelerate Growth for These 3 Businesses

Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...

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IBM Is Betting on Blockchain to Provide Transparency in Media Buying

Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...

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Telecom Giant Altice Consolidates U.S. Marketing Business With WPP’s...

The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of...

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National Geographic’s Upfront Pitch Highlights Power of Storytelling, and...

National Geographic came into this year's upfront intent on touting the success of its global rebrand from fall 2016 and nothing--not even the looming Disney-Fox deal, which could see it move to a new...

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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...

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