4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
View ArticleIt’s Time for Marketers to Start Thinking Like Media Companies
Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...
View ArticleBe in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter
Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...
View ArticleM&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...
M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...
View Article4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday
The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...
View ArticleFord Launches Global Creative Review in Major Setback for WPP
WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...
View ArticleDuncan Channon, California Public Health Program Launch Campaign Targeting...
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health's CA Tobacco Control Program (CTCP) have a wake-up call for...
View ArticleYouTube Removed Over 9 Million Videos in Q4 2017, Mostly Spam and Adult Content
YouTube said it removed more than 9 million videos in the fourth quarter of 2017, with 6.7 million of those flagged for review by machines rather than humans. The Google-owned video site said the...
View ArticleTriHonda Sends $45 Million U.S. Media Account to Horizon
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency...
View ArticleNielsen Social Content Ratings, Week of April 16: WWE Monday Night Raw Reigns
USA Network's WWE Monday Night Raw squeaked out a narrow victory in the Nielsen Social Content Ratings for the week of April 16. The weekly wrestling franchise totaled 2.843 million interactions across...
View ArticleVox Media Promotes Lindsay Nelson to Become Its First Chief Commercial Officer
Vox Media just promoted Lindsay Nelson to its first chief commercial officer. Nelson was previously the company's chief marketing officer, responsibilities she'll keep in her new position. "She has...
View ArticleInstagram Users Can Upload Multiple Photos, Videos to Their Stories
Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users...
View ArticleAmazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.
Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and...
View ArticleFrench Fashion Giant LVMH Places $386 Million U.S. Media Account in Review
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear...
View ArticleTwitter Updates Privacy Policies That Will Go Into Effect at the Same Time as...
Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25--the same day as the European Union enacts its new privacy...
View ArticleHalle Berry, Mika Brzezinski and Savannah Guthrie Highlight the Importance of...
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened--and they won't be closing anytime soon. Honorees at...
View ArticleMcDonald’s Turned 8 Popular Menu Items Into Weather Icons for These Real-Time...
Out-of-home work is having a moment right now, and McDonald's it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its...
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