Nasty Ocean Pollution Gets the Pretty Tourism Treatment for World Oceans Day
A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a...
View ArticleVerizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology...
View ArticleMacy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleLinkedIn Is Finally Offering Carousel Ads
Carousel ads have finally come to LinkedIn, after debuting on Facebook in February 2015, Instagram the following month and Twitter in June 2016. Carousel for Sponsored Content enables brands on...
View ArticleWhat to Pack for Cannes, According to a Seasoned Cannes Attendee
If you'll be strolling the Croisette next week, there are a few necessities you'll want to pack, starting with sensible shoes and high SPF sunscreen. But it doesn't end there. Adweek Cannes veteran and...
View ArticleWPP Co-COO Mark Read Responds to Allegations Against Martin Sorrell in...
In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports...
View ArticleThese Are the Pros and Cons of Going to Advertising School
If Ben Brown and Jackie Moran hadn't enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5. But they did, and their...
View ArticleSnapchat Introduces Shoppable Snap Ads, Amping Up Its Ecommerce Offerings
Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing "Shoppable AR" lenses in April, Snapchat is now testing Shoppable Snap...
View ArticleYouTube Revealed Its Top 10 Ads Ahead of Cannes Lions 2018
Ahead of this year's Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through...
View ArticleDo Links Still Matter for SEO?
Here's a shocker for you: the SEO landscape is changing. Just when you think you've mastered the basics, the ground shifts beneath your feet. Marketers are used to the goal posts constantly moving when...
View ArticleWhy YouTube Needs to Formulate a Clear Identity for Its Originals
For the longest time YouTube has called itself a video platform that gives users access to the world's largest content library. That started changing a couple years ago when they first began...
View Article3 Ways Marketers Can Personalize Communications Without Being Creepy
When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even...
View Article20 Ad Campaigns That Will Win at Cannes
Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a...
View ArticleEverything About This Ad, From the Film to the Audio, Is 100% Recycled
A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage--"the medium is the message"--to a new level. The brand, Everybody.World, has a...
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
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