Snapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWPP Weathers Investor Revolt Over Martin Sorrell’s ‘Obscene’ $26 Million Exit...
WPP chairman Roberto Quarta had a message for the holding company's shareholders at its annual group meeting this morning in London: We understand that you're upset, but there's nothing we can do. The...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleThis Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their...
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it's also the single most tweeted event in the world. So...
View ArticleFacebook IQ Examined What New and Expecting Parents Expect of Brands
Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network's research arm commissioned an Ignite 360...
View Article3 Benefits Resulting From Ad-Tech Tax Cuts
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed...
View ArticleThese Standout U.S. Campaigns Are Up for One of Cannes’ Most Coveted Lions
The Cannes Lions Titanium award is among the more coveted for work that delightfully blurs the category lines. This year's shortlist shows a wide range of breakthrough work that retains the spirit of...
View ArticleFacebook Is Taking Steps to Bring More Transparency to Its Custom Audiences
Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the "Why Am I Seeing This" drop-down menu that users can access when they view ads. The social network said...
View ArticleArriving at the Wrong Party Turns Into a Delightful Surprise in This New...
Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New...
View ArticlePinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative. Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest...
View ArticleYouTube is Running Ads for Major Brands on Fake Medical News Videos
YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS--an indication that the video platform's human and automated reviewers are...
View Article3 Ways Your Brand Can Join the Fight for Net Neutrality
In May, the Senate approved a resolution to undo the Federal Communication Commission's December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a big win....
View Article5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy
Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something--not just think something--they make information human. We're hardwired to respond to them....
View ArticleEmpty Nesters Get a Father’s Day Surprise in This Sentimental Spot From Google
With Father's Day fast approaching, brands are vying for the attention of last-minute shoppers looking for that perfect (or at least perfectly adequate) gift for Dad. Google, for instance, is making a...
View ArticleTo Compete With Amazon, Microsoft Is Reportedly Developing Cashier-Less...
If imitation is the sincerest form of flattery, Amazon should be blushing. In this particular instance, it's because a report from Reuters said Microsoft is developing cashier-less technology ? la...
View ArticleNew BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of...
View ArticleThis Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen...
View ArticleQ&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With...
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female...
View Article3 Ways Brands Can Market to Their LGBTQ Consumers Year Round
As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different...
View ArticleDroga5 Goes Through Its Third Round of Layoffs This Year
Droga5 went through its third round of layoffs this year. An agency representative confirmed the staffing reductions but declined to elaborate. Around two dozen employees were affected, according to a...
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