Advertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
View ArticleFacebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...
View ArticleThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on...
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors...
View ArticleWhat We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France -- Before the marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the business up on the rooftop of the JW Marriott for a...
View ArticleTennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With...
"Don't mess with Texas" is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in...
View ArticleFacebook Announced Another Round of Updates for Its Video Creators
Facebook continues to add tools and features for video creators on both the interactivity and monetization fronts. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl...
View ArticleFiverr Freelancers Creating Global Campaign for Cannes Lions Live and On-Site
Nothing says "let's celebrate our industry" more than hiring freelancers to attend the biggest advertising gala on the planet and put together a "live creative studio" to create a global campaign in a...
View ArticleCBS Is Expanding Its Star Trek Franchise With New Shows and Miniseries
When Star Trek: Discovery debuted last fall on CBS All Access, it was the first new Star Trek TV series in 12 years. Now CBS Television Studios is making sure there will be a much shorter wait for the...
View ArticleThis Delightful Animated Spot Shows How Soccer (and Tequila) Brings Even...
The World Cup is back, and Brown-Forman tequila brand el Jimador is counting on mounting global soccer fever over the next few weeks with its latest tournament-themed marketing push. While the brand...
View Article3 Tips for Creating an Effective Marketing Strategy for Reddit
In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit's newfound media...
View ArticleInternational Stars Help Danish Tourists Avoid Sunburns in Insane Musical PSAs
Danes aren't generally known for their swarthy complexions--but some of the nation's most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new...
View ArticleNBC Sets Its Fall Premiere Dates, With Most Shows Debuting the Week of Sept. 24
As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it's business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View Article3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising...
View ArticleAutoplay Video Ads Are Coming to Facebook Messenger
Facebook Messenger users, brace yourselves: Autoplay video ads are coming. The social network confirmed that the same autoplay video ads that have been available for Facebook's News Feed and Instagram...
View ArticleLove Has Even Worse Odds Than the Lottery in McCann’s Broadway-Style Meet Cute
Everybody knows winning the lottery is a long shot--but how about falling in love with a random stranger while you're crossing the street in opposite directions? It turns out those odds are even worse,...
View ArticleThe CW Locks In Its Fall Premieres, With Its New Sunday Lineup Debuting Oct. 14
The CW isn't premiering all of its fall shows the same week, as it did last year, but the network is coming pretty close to replicating last year's strategy. The network became the second broadcaster...
View ArticleWorkplace by Facebook Is Looking to Become a Workplace for Good
Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is...
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