Havas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
View ArticleApple Wins 2 Grand Prix at Cannes for Its Mind-Blowing HomePod Ad and...
CANNES, France--It's been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. "Welcome Home," the...
View ArticleHow These 4 Cannes-Winning Ideas Can Inspire New Creative Direction in...
Cannes Lions Health is the showcase of impactful creativity. It's where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely...
View ArticleInstagram Announces a New Video App to Directly Compete With YouTube and...
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That's exactly what happened with the release...
View Article3 Campaigns That Set the Highest Bar for Craft at This Year’s Cannes Lions
CANNES, France--Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category,...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View ArticleBoard the Accenture Cannes Yacht From the Comfort of Your Own Home
CANNES, France--We put on our deck shoes and climbed aboard the Accenture Interactive yacht, where executives from several of the company's divisions are entertaining clients, building new business and...
View ArticleCannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones...
CANNES, France--While some categories have been more liberal in their awarding of statues at this year's Cannes Lions, the Innovation category doled out a comparatively small number--six Lions culled...
View ArticleCannes Lions Names WPP’s MediaCom Media Network of the Year for 2018
CANNES, France--After falling to Omnicom for the past three years, WPP made a big comeback at this year's Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of...
View Article7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement
Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer...
View ArticleThe Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand...
CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and the principles that must...
View ArticleGiant Piles of Garbage Win Big at Cannes
CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from AMV BBDO London for The...
View ArticleTurns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic
Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the...
View ArticleU.S. Supreme Court Rules States Can Ask Ecommerce Companies to Collect Sales Tax
In a 5-4 ruling, the U.S. Supreme Court decided that states can require ecommerce companies to collect sales tax, upending an industry and possibly pushing the issue towards Congress to ultimately...
View ArticlePhilip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the...
When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called...
View ArticleHow Data Comes Into Play at the Intersection of Media and Marketing
CANNES, France--As Cannes Lions neared its close Thursday evening, Adweek, with sponsor partner The Boston Consulting Group, hosted its final discussion on how data is helping to transform marketing...
View ArticleA Thai Shampoo Ad Poignantly Tells the Story of a Transgender Beauty Queen...
It's an innocent enough scene, at least on the surface, of a miserable little child in a barber chair getting a haircut. But in this case, the military-style buzz cut takes off more than a few inches....
View ArticleTime Magazine Stands By Its Controversial Trump Cover
Time Magazine is standing by its cover of this week's issue, a photo illustration showing President Trump looking down at a crying Honduran girl as a border patrol agent searches her mother. The photo...
View ArticleHow Clear Brand Goals and Intentions Can Fix Influencer Marketing
Unilever's CMO Keith Weed has called time on follower fraud in the influencer community, stating that the world's second biggest marketer will no longer invest in influencers that have fake followers....
View ArticleThe 2018 NBA Draft Lit Up Twitter Thursday Night
The National Basketball Association was top-of-mind on Twitter Thursday night, as fans reacted to the 2018 NBA Draft. Twitter said the three most-tweeted moments of the night were: The New York Knicks...
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