This Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic
The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. "It's a meme within a meme within a...
View ArticleBehold Walmart Canada’s Outstanding 3-Minute Ode to Parenting Chaos
Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then...
View ArticleOmnicom Acquires Management and Technology Consultancy Credera
Omnicom Group's digital and customer relationship management specialist Omnicom Precision Marketing Group has acquired a majority stake in mar-tech and ecommerce management and technology consultancy...
View ArticleW+K Amsterdam’s AR App Can Turn a Vinyl Record Into a Mind-Bending Lava Lamp
One of the most fascinating tech demos I saw at this year's Cannes Lions was unfortunately also one I wasn't allowed to talk about--until today. Wieden + Kennedy Amsterdam has launched an...
View ArticleOn the Adweek Podcast: The State of Social Media
This week, to mark the final episode with our dear social editor and podcast co-host, Miss Sami Main, we decided to devote the show to all things social. But first--a heartfelt goodbye to an amazing...
View ArticleFacebook Is Welcoming Youths Through the Doors of Its Digital Literacy Library
Facebook Thursday unveiled a collection of resources aimed at helping young people get the most out of digital technology and stay safe while doing it. The social network teamed up with the Youth and...
View ArticleFX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...
View ArticleGetting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleThis Is What Recruiters Are Really Looking for in New Hires
Every student graduating from portfolio school says they are creative, yet many times their portfolios look the same. Ad recruiters like me spend a lot of time traveling to universities around the...
View ArticleRed Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for...
It's been a year since the Canadian messaging app Kik created its own cryptocurrency to help brands engage with users--and to give Kik a way to differentiate itself from Facebook. Now, more of the...
View ArticleThe 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted...
View ArticleThe Best TV Shows About Doctors, Ranked By Real Doctors
Medical professionals deal with life or death emergencies every day, all while juggling hospital politics and their own personal lives. That's just one of the reasons their highs and lows make the...
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