What Counts as a Video View on Social Media?
We're in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
View ArticleJack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era
Let's get this out of the way: Yes, juvenile humor is still OK. Kmart's "Ship My Pants" spot is still just as funny, charming and joyously silly as it was in 2013. What's not OK, especially after all...
View ArticleBustle Becomes the Latest Publisher to Create an Experiential Event
Bustle Digital Group is joining a number of other publications getting into the experiential events business. The digital publication will host an event, called Rule Breakers, scheduled to take place...
View ArticleFacebook Revamped Pages On Its Mobile Apps With an Eye Toward Local Businesses
Facebook announced a host of updates to pages on its flagship mobile applications with a focus on local businesses, noting that more than 1.6 billion people around the world are connected to at least...
View ArticleHow a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite
There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has...
View ArticleHow a Boom in Feature Length Films Is Transforming Branded Content
Branded content is in a transitional period. Whether you're a brand, agency or marketing consultancy, you've no doubt noticed that forming a loyal relationship with an audience is becoming harder than...
View ArticleUnited Entertainment Group Opens Tokyo Office, Begins Preparing for 2020...
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a...
View ArticleAs Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some...
View ArticleNielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough...
View ArticleOn the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to...
View ArticleRetail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone,...
View ArticleAgencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study...
For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education...
View ArticleHow Artificial Intelligence Is Reviving the Airline Industry’s Approach to...
Since the birth of commercial air travel, airlines have always been defined by the experiences they create for passengers. Those experiences haven't always looked and felt the same, of course. From the...
View Article5 Instances of What Not to Do in a Video Marketing Campaign
Video marketing is about more than just following best practices; it's also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it...
View ArticlePinterest Promoted Video at Max Width Is Now Available to All Brands
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company...
View ArticleSarah Palin Appearance May Be Cut From Sacha Baron Cohen’s Who Is America?
Back in July, former Alaska Gov. Sarah Palin confessed she fell for Sacha Baron Cohen's ruse on the show, Who Is America?, a new political satire on Showtime in which the comedian poses as a variety of...
View ArticleMultiplayer AR Games Have Come to Facebook Messenger Video Chat
Why just video chat in Facebook Messenger, when you can video chat on Facebook Messenger while playing augmented reality games with up to six people? Messenger product manager Nora Micheva announced in...
View ArticleMars Consolidates $1.4 Billion Global Media Business With WPP’s GroupM
CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP's GroupM network, multiple sources close to the...
View ArticleDoorDash Rolls Out Subscription Service for Food Deliveries
On-demand delivery service DoorDash is bringing a subscription service for restaurant deliveries to California, Texas and the Midwest. Called DashPass customers, for $9.99 a month, will receive free...
View ArticleA Love Story, Told as Texts From the Driver’s Seat, Veers Toward Its...
The story of love has been masterfully chronicled on the screens of computers and mobile devices with Google's brilliant "Parisian Love" a watershed moment on how a future between couples can be built....
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