Periscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and...
Minnesota-based Periscope, one of the country's largest independent agencies, announced the account wins of both Pemco Insurance and Intuit QuickBooks. Adweek learned from people familiar with the...
View ArticleIt’s Time for Brands to Stop Ignoring the Mobile Gaming Market
There is still a disconnect between where users spend their time and where advertisers spend their money. Research shows that 78 percent of smartphone users use game apps daily, logging an average of...
View ArticleFrom Claire’s to Abercrombie & Fitch, Where Are the Mall Stores Now?
The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades--if not a full century--before the...
View ArticleSeahawks Fans Can Now Get Beer With Their Fingerprints
The Seattle Seahawks will take on the Indianapolis Colts in their first preseason game of 2018 on Aug. 9, and for the first time, fans at CenturyLink Field will be able to enter the stadium and buy...
View ArticleHow Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
View ArticleThe Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers
With the digital video ad spend expected to grow $4 billion in the next four years, there's a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that...
View ArticleThis Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog
Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies' use of "Vesti la...
View Article‘Talk About Money’ and Other Career Advice for Women From Female Media Execs
There are a lot of badasses in the sports media industry, as Adweek's Lisa Granatstein, editor, vp, content and events said at the beginning of the publisher's Women in Media and Sports Summit...
View ArticleThreeway Weekend or Three-Day Weekend? HotelTonight’s Ads Cheekily Blur the...
Trios of friends are hatching plans for long weekends and mini-getaways in the new campaign for HotelTonight called, "Let's Have a Threeday." Or are they talking about something else entirely? The...
View Article6 Tips to Make the Most of Instagram’s IGTV
Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long....
View Article6 Product Placements on TV So Good You Didn’t Realize You Were Being Sold...
Ask any adult today about an iconic instance of product placement, and chances are they'll point to the Reese's Pieces scenes in the 1982 sci-fi classic E.T. the Extraterrestrial. Or, perhaps they'll...
View ArticleLIKEtoKNOW.it Is Publishing a Coffee Table Book Chock-Full of Advice, Stories...
LIKEtoKNOW.it is giving the world the closest thing it's ever gotten to an influencer bible. The self-described shopping discovery platform, which allows influencers and bloggers to affiliate link to...
View ArticleLinkedIn Recently Joined the Political Fake Accounts Block Party, Restricting...
Using social networks to try to manipulate the political process isn't limited to Facebook and Twitter, as LinkedIn head of trust and safety Paul Rockwell revealed in a LinkedIn post that fake accounts...
View ArticleHow Advertisers Are Dropping the Ball by Not Including Binge-Watchers in...
Advertising is missing the central creative challenge and opportunity in video. For all that's said and done around evolving the video experience, we hear (and see) nothing about making binge-watching...
View ArticleHow Google and Facebook Intend to Continue Developing Socially-Enabled AR...
It's well understood that Google and Facebook command the lion's share of the U.S. digital advertising business, capturing an estimated 56.8 percent of the market by the end of 2018. To bolster their...
View ArticleMother Design Appoints New Head as Founder Departs
Mother Design, the independent sister creative agency of the larger Mother network, has announced the hiring of Mark Sloan to lead the New York office beginning Aug. 15, as founder and executive...
View ArticleA Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the...
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
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