Miss America Shows Its New Face to the World in Rebranding Campaign
Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump. Back in June, Miss America announced sweeping changes, including the...
View ArticleRon Anderson, Creative Director Behind ‘Pork. The Other White Meat,’ Dies at 82
The Twin Cities agency scene mourned the passing of a giant earlier this month when creative director Rolland "Ron" Anderson, a titan of an earlier era in advertising, died at the age of 82. Anderson...
View ArticleDC Universe to Launch OTT Service on ‘Batman Day’ in September
DC Universe fans got more details about its upcoming SVOD channel. The anticipated offering will be released Sept. 15 in celebration of "Batman Day" and will feature its first original series, Titans,...
View ArticleHere We Go Again. KFC Offers $11,000 to Parents Willing to Name a Baby ‘Harland’
2038. A young man sits across from his parents in a cafe. The 20-year-old is in the midst of a stellar college career and has begun interviews for an internship. One question, however, always keeps...
View ArticleTime Warner Veteran Kristen O’Hara Is Snap Inc.’s New VP of U.S. Global...
WarnerMedia veteran Kristen O'Hara joined Snapchat parent Snap Inc. as vice president of U.S. global business solutions. O'Hara will be based in Snap's New York office and report to chief strategy...
View ArticleTwitter Is Testing a Feature That Suggests Accounts for Users to Unfollow
Social networks continue the trend of urging their users to be less, well, social, as Twitter confirmed that it is testing a feature that suggests accounts people may want to unfollow. At the beginning...
View ArticleFacebook Is Exploring a Way for Publishers to Test Different Versions of...
Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing...
View ArticleEssence Hires North America Strategy Leader From MediaCom
Essence, a global data and measurement-driven media agency and part of WPP's GroupM, has a new strategy leader for North America. Jon Gittings joins Essence from fellow GroupM agency MediaCom as...
View ArticleGiving Season Comes to YouTube With the Beta-Tests of Several Fundraising...
YouTube Thursday took the wraps off YouTube Giving, which product manager Erin Turner described in a blog post as "a suite of features designed to strengthen the way creators and fans can make a...
View ArticleHow Instilling a Culture of Continuous Learning Will Improve Customer Experience
When businesses are looking to improve their customer experience, attention naturally veers toward sexy technology like machine learning and natural language processing. But elaborate tools will make...
View ArticleWhatsApp Enters the Business Messaging Space: Why Should You Care?
On Feb. 24, 2009, Jan Koum incorporated WhatsApp Inc. in California and began developing what would become the biggest messaging application in the world within just a few years. WhatsApp started as a...
View Article6 Ways TV Can Prolong Its Lifespan and Stay Relevant in the Digital World
Every year, the industry predicts the demise of TV. When the scales finally tipped last year and digital spend overtook its TV equivalent, the death knells rang. But having first heard the ringing at...
View ArticleSenator Warner: Congress Has Serious Questions for Google, but Google Isn’t...
On Wednesday, Facebook's Sheryl Sandberg and Twitter's Jack Dorsey will sit in front of the 15 members of the Senate Intelligence Committee to discuss their companies' role in the 2016 election and...
View ArticleOld School: Watch How a Danish ISP Proves That Even Grandma Can Hack You
Online security guru John McAfee once famously declared that hacking into computers is so easy, even a grandma could do it. Danish ISP Stofa put that assertion to the test in a new film touting its...
View ArticleWPP Shares Fall After Earnings Report Shows Company Struggling in North America
Shares of WPP slipped nearly 8 percent in London this morning after advertising's largest holding company reported slowing sales in the critical North American market during the first half of this...
View ArticleWhy Nike’s 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk
While those lucky enough to be off on Labor Day across the country sat in airport terminals, in traffic or waited on train platforms, Nike quietly dropped one of its biggest ads of the year--or...
View ArticleA Brief History of Nike Using Advertising to Address Social Issues
Nike's new campaign celebrating the 30th anniversary of Just Do It--which technically launched the previous week with Serena Williams-starring spot "Voice of Belief"--blew up faster than any ad in...
View ArticleFX Turns Sons of Anarchy Into Its First Franchise With Spinoff Mayans M.C.
Most networks have aired spinoffs or prequels based on at least one of their most popular shows, but not FX. That changes tonight, with the debut of Mayans M.C., which is set in the world of--and...
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