How Online and Brick-and-Mortar Stores Saw a Bump in Sales This...
We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the...
View ArticleOpioids From a Vending Machine? Actually, It’s Selling a New Way to Look at...
In 2017, according to the Centers for Disease Control, there was a 10 percent national increase in overdose deaths due to opioids. In Illinois, the increase was even higher, at more than 13 percent....
View ArticleSerial Season 3 Focuses on ‘Shocking,’ Ordinary Cases in Cleveland’s Court...
For Season 3, Serial wanted to tackle the very ordinary, everyday ongoings of a criminal court system. That mission took them to Cleveland, where producers were able to get enough access to record...
View ArticleWith Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made...
Nike's decision to feature Colin Kaepernick front and center for their 30th anniversary of their famous "Just Do It" campaign is igniting conversations and debates among marketers and consumers alike....
View ArticleTo Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook...
Facebook is known as a social network, but it's also one of the most popular websites for customers to leave reviews for local businesses. Long reliant on a five-star ratings system, the social giant...
View ArticleHow In-House Teams and Agencies Can Find a Commonality and Work Together
Advertising agencies all around the world are worried--and rightly so. More and more brands are growing in-house teams to better address their own fast-evolving creative needs. This expanding gap...
View ArticleExercise Is One Hell of a Drug in These Fantastically Trippy Ads
In the land of short ads, there aren't many that pack a punch. 15 seconds isn't a lot of time to get a fully-formed message in and, let's face it, the ad unit that has often been relegated to pre-roll...
View ArticleNike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams
Nike has opened up all kinds of conversation and controversy (on both sides) after the brand launched a new "Just Do It" campaign featuring Colin Kaepernick. Yet questions remained as to what was next?...
View ArticleESPN Ad Sales Chief Ed Erhardt to Retire; Rita Ferro Named President of...
Disney is starting the new TV fall season by making some big changes to its ad sales leadership. Ed Erhardt, who headed up ESPN ad sales for 20 years, is retiring in January. And the company has...
View ArticleInstagram Is Reportedly Developing a New App Dedicated to Shopping
The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from...
View ArticleAmazon Adds a J.Crew Storefront, Stands to Gain More Than Just the Retailer
J.Crew Mercantile, the label from the specialty retailer that is sold at outlets, is now available on Amazon, according to an announcement. "We are focused on continually enhancing our assortment and...
View ArticleGreg Berlanti Sold His New Cyberstalker Drama by Cyberstalking the Network...
To get 14 scripted series on the air simultaneously, as super-producer Greg Berlanti has done, it takes a lot of incredible ideas for shows. But it also requires equally clever ways to pitch them to...
View ArticleHow Marketers Can Overcome Limited Time and Resources to Reach Pro Esports
From soccer star Dele Alli celebrating his Russia World Cup goal by rocking the "Ride the Pony" Fortnite dance move before a vast global TV audience to J.D. Martinez and George Springer performing...
View ArticleKids Turn ‘Bohemian Rhapsody’ Into a Joyous Space Opera for U.K. Retailer...
U.K. retailer John Lewis has in recent years become best known for its epic Christmas ads, which are usually marked by their tear-jerking qualities and covers of famous songs. The annual tradition is a...
View ArticleWith Goals of Having More Interactive Conversations With Users, Headspace...
Meditation app Headspace is buying pioneering voice platform Alpine.AI in hopes of holding more in-depth conversations with its users. The company said this week that the acquisition was meant to help...
View ArticleFacebook and Messenger Users Can Bring Jurassic World: Fallen Kingdom...
Universal Pictures Home Entertainment teamed up with Facebook to create sharable in-store and in-home augmented reality experiences tied to the Sept. 18 North American home entertainment launch of...
View ArticleNew Research Shows We’re Now at Peak OTT
According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to...
View ArticleWalmart’s Spark Delivery Service Sounds Kind of Like Amazon Logistics
There's yet another online grocery delivery service in town: On Sept. 5, Walmart announced it is testing Spark Delivery, which it described in a statement as "a crowd-sourced delivery platform." Spark...
View ArticleFacebook’s Menlo Park Campus Now Has A New, Frank Gehry-Designed Building
Facebook unveiled MPK 21, a new building at its headquarters in Menlo Park, Calif. MPK 21 was designed by architect Frank Gehry, and the building was completed in less than 18 months. The new facility...
View ArticleInstagram Is Trying to Help Out Parents With Teens on Its Network
Teens have flocked to Instagram in recent years, but do their parents understand how the Facebook-owned photo- and video-sharing network is being used by their offspring? Instagram chief operating...
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